My favourite and only hobby, squash, brings to London next week the world’s top professional players to compete in the Canary Wharf Squash Classic, an annual pilgrimage for the capital’s squash nuts. Incidentally, The Animal Farm sponsors the teams at Blackheath Squash Club where I play. My squad just won promotion to Division One in Kent. It’s the highest level of squash available in our county. Cool, huh?
Squash is the new rock’nroll. Fact.
“Backstage” at a big professional squash tournament, a keen junior was “trying out” in front of the main managers and coaches in UK squash. The kid got advice on what he should work on to get to the next level in his chosen field. I listened carefully and took notes.
In my day gig young musicians ask me how to get to the next level in their field. I can’t but feel that far too often advice isn’t really on their mind. Instead, in their erroneous belief that the music business is a walled garden into which access via a secret door is controlled by “people with contacts”, they are looking for shortcuts to success.
I would have thought that it’s easy to understand how in sport it’s clear that a manager or coach can’t give a young player a shortcut to success. All they can do is to tell him what he needs to do differently and better to affect change in the way he plays the game, so he can start beating guys who are better than him.
Yeah? Just knowing Arsene Wenger isn’t going to get a Sunday league player picked for the Gunners next weekend. My mates in pro squash won’t ask me to chip in. I know and they know that at their level I’d be useless.
Explain to me like I’m a five year old why it’s so hard to transfer that same thought process to pertain to the careers of budding musicians.
Time after time it’s a very similar story: a band has taken it as far as it will go. The numbers are low, they’re not getting anywhere. They’re desperate for help. From the point of view of the person who might be able to help, the problems also are all too similar time after time.
Lack of great songs
If a band’s songs aren’t getting the people closest to them excited, people in the business will be even less impressed and punters far away won’t give a toss. The solution: write better songs. They are hard to come by and the only way to come up with any is to write lots. It’s arguable that talented writers are born, but in developing any skill improvement is incremental and takes time.
Lack of great recordings
If the band’s demos have been recorded by a mate as a project for his music production diploma, they will never ever compete with records made by professional people using professional equipment and years of professional experience. The solution: make better records with someone who knows how to make them.
Lack of a great live show
If friends and family attending the band’s pub gigs don’t go apeshit with excitement and spread the word about the next one, gigs in bigger venues won’t be “better gigs”. They will just highlight the band’s inexperience and lack of ability in front of an audience whose starting position is one of indifference. Solution: do lots of pub gigs to get great. The time to switch to a bigger venue is when the small ones sell out.
Lack of a great image and story
If nobody is reacting to a band and its product locally, more promotion and exposure will only further expose their shortcomings, highlighting them to more people. It’s the equivalent of shouting louder to get the message across. Solution: work, evolve, change, create, build, develop.
The two hurdles
There are two mistakes a band can make. One, they don’t start doing the above properly, with the help and guidance of people who know what they’re doing and care about how they do it. Bizarrely, most fall at this hurdle. Maybe they don’t believe in their own artistry enough to really commit to it, so that they people who are able to help would want to get involved. It’s far easier to play at being in a band than to actually work for it.
Those who make it over the first hurdle have in front of them a long and arduous ride. Many quit too soon. That’s the second mistake a band can make.
Over the eight or so years that I’ve been fanatically obsessed with squash, I have won our club tournament, reached finals in wider tournaments and got to represent my county. I’ve taken coaching, attended clinics and sweated buckets. I’ve spent loads of money in the process.
You might say that it’s not much of a result for eight years of playing and training 4-5 times a week. I wouldn’t disagree!
However, it’s taught me, a music man way past his prime sporting years, a lot about learning and dedication and the “cost” of doing something you really love. Much more so than when I was a young musician trying to make it in music. I didn’t think there was anything odd about my exclusively obsessive interest in music. To me it was normal to want to live and breathe it. Often, it was the only nourishment available to a broke ass musician, anyway.
To the aspiring musician reading this blog and wondering how the hell to break through to the next level, I would say that nothing should be too much, too expensive or too difficult. If you want it bad enough you’ll find a way to do it.
Kurt Vonnegut has some fine words about the path.