Our mission is to give artists we like a voice for their music to be heard. We’ve been in that business for two decades, making music and taking it to market. With experience comes the knowledge that in order to build a career in the “music business”, you have to accept that music comes before business. Literally.

Our owners, brothers Mat and Ville Leppanen, started their careers in their native Finland in the late 80s as RCA recording artists. In 1992 they signed as staff songwriters to Bob Grace’s Empire Music in London. Between 1996 – 2005 the brothers released albums and toured (with bands like Blink 182, Alkaline Trio, At The Drive-In, The Ataris, and Less Than Jake and many more) as members of punk band Snowdogs, signed to Victory Records in the USA. In 2002 the Leppanens set up The Animal Farm Music in an old biscuit factory in Bermondsey.

Corporate Social Responsibility

The Animal Farm Music are proud sponsors of Imiria, a young girl from Zambia, and Orlin, a young boy from Honduras. Our financial assistance via Plan UK helps Imiria and Orlin get an education and health care, provides their villages with clean drinking water and helps their local communities get other necessary things which many of us in the UK take for granted.

We’re involved with a charity project supporting the cancer ward at Guys Hospital.

We give financial support to Amnesty. Why? Because thinking should be allowed.

We plant trees to fight climate change. You, too, can help. Please do.

To get a sense of our ethos about the business of music, please listen to/read these interviews:

“Artists need labels because they can’t do it all themselves and they need good people to help them with artistic development, as well. Teamwork is much more fun than trying to be an island.”

MGTHB Interview

“The only thing worth thinking about is this: the music business is based on songs and records. If you have a great song and a great record you can enter the ring and be a contender. If you don’t, you won’t get a career.”

MusicLawContracts Interview

“Ask yourself: ‘Would I do what I’m asking him to do if our roles were reversed?’ Is it naive to expect people to work for the sheer promise of future earnings? Is it irresponsible to place impossible commercial expectations on the shoulders of artists who are still finding out who they are.”

Did you know that…?

One of Mat’s career highlights was playing at Whisky A Go Go on the same stage where Van Halen had played decades earlier. Ville’s moment of zen was singing the Finnish national anthem in the England v. Finland World Cup qualifier at Anfield in 2001.