Analogue 2 Digital is a music business and tech conference in Exeter. In its sixth year, A2D gathers together a bunch of gear manufacturers, musicians and music business people to look at and discuss what’s new and what’s important. This weekend was my second visit as a panelist.
Maria and Jim Peters, who curate A2D, are the sort of people whose initiatives contribute so much to local music scenes. Musicians in small communities should – and many do – stick together to create vibrant stuff in their hoods. Art, music, creativity – these are things worth doing for their own sakes.
The trouble, however, is that too many people have unrealistic business expectations for their music far too early in their careers. These make people jealous, fearful and adversarial. That isn’t good for the soul. People: get together and love one another!
Are You Hungry Enough To Eat Paint?
On the panel we discussed “pay to play”. While it’s deplorable that it happens, the more stupid thing is that musicians agree to do it. In London, for instance, the well known pay to play promoters do their nights in fancy venues with cool histories. Bands flock to play at them the because they think it looks cool to say so on their Facebook. It’s an ego thing. Why else would you play a venue that’s far out of your league? There are plenty of smaller gigs around. Do those.
Bands complain that they’re not getting paid for their gigs. There’s a picture doing the rounds where someone compares the rate of pay of a plumber to that of what a band asks to be paid. The difference, of course, is that I really need that plumber quite badly and whatever he chooses to charge I have to pay. Whereas, unless I’m desperate to see your band because I love the record you made so much that I cannot live unless I see you live… you won’t get any of my time.
The way art works is that you have to do something that other people want to experience so bad that they want to pay you for it. If they don’t, you don’t get paid. Van Gogh, in his poverty and hunger, ate paint and went even more nuts.
Do This – Right Now
If there are no music nights in your small town, start one. You can bet your ass that it will be popular very soon.
Stick together. Support one another. Don’t leave the provision of culture up to national pub chains. They don’t care about culture. They care about selling alcohol.
When the time comes to look for expert help, you may need to travel to find it. The music business, like any other business, has its own tricks. People who work in it know them. Most of us live in London.
I can relate to musicians in small places far away from any big centres of music. I grew up in Helsinki, Finland, a place hardly known for being a cosmopolitan hotbed of new music. Someone in the audience asked what she should do to gain access to the business, being from a small town in North Devon. I couldn’t help thinking that hopping on a bus is not a huge cultural jump or economic risk.