What do you do to get people to care?
Great point two and a half minutes in: it’s easy to get people to listen, harder to make them care. If they don’t care, the answer is not to shout louder, the answer is to change what you’re saying.
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On the flip side of progressive thinking exists a world view that makes people who appear in general conversation to be perfectly sane and reasonable act like idiots when it comes to their music. (Not the music of others, which they generally dismiss as shit.)
How can people not hear that what’s coming off their CD isn’t good? How can they not hear that the performances are weak, the sound is flabby and the arrangements are disorganised and boring? Why do they react so badly when asked to consider that there might be work to do?
Everyone laughs at the delusional morons on TV during X-Factor auditions who think they deserve a shot, because their auntie says so.
It’s scary and depressing when you experience it in real life, from artists who profess to be the antidote to fame hungry pop wannabes.
A wonderful interview by a fine man. Shame about the elevator rock music in the background… 
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I received an email the other day in which the main point appeared to be that quality is not important in getting to the next level. It’s about who you know.
I couldn’t believe my luck. Been in the business for 20 years and this nugget of gold finally comes my way!!!
Get this straight: quality is the main defining factor between one level and the next. Quality is the main event. If you are lacking it you will not get to the next level, because those on the next level will piss all over you. More importantly, people, ordinary punters will not give a damn.
As Ian Rogers says: “Of course, people aren’t going to buy your music if it sucks”.
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